It’s a countywide movement bringing our communities together to revitalize local assets. With thoughtfully developed initiatives, we’re working to boost tourism, attract new businesses, and enrich the quality of life for everyone in Rutherford County.


Rutherford County has long been a hidden gem in North Carolina. However, our community has faced significant challenges over the past two decades, particularly with the loss of manufacturing jobs that once formed the backbone of our local economy and, most recently, with the devastating effects of Hurricane Helene. Today, we have an unprecedented opportunity to pivot towards a new era of growth and prosperity through the development and re-building of our tourism assets.
A commitment to collaboration and sustainability. We have formed a robust partnership with local municipalities, secured federal and state tourism dollars, and attracted state grants and private donations.

Community projects
Funded & Built
Raised for projects

Rutherford County is committed to investing in recreation and tourism infrastructure.